Business cards are one of the oldest marketing tools that we still use today. Why? I believe they are still being used today because they are simple and effective. When you receive a business card it essentially gives you all the information you need to take the next steps in the sales cycle process (more on that in another article). Business cards are a quick and easy way for a potential client to get to know a little more about you, plus they are a first impression, so make it count! Here are 5 tips to help your business card stand out and get that much closer to landing the deal.
Tip #1 Design matters – Unless you’re a graphic designer I would highly recommend having someone design the card for you. There are plenty of freelance graphic designers on the market who will design a beautiful card for a reasonable price. Websites like Fiverr and Upwork are fantastic places to start. Have a general idea of what you want the card to look like and show your designer some examples.
Tip#2 Think Outside the Box – Business cards do not have to be rectangles anymore and in fact, I would highly recommend that your business card is not a rectangle. Why? Because it stands out! If someone hands you a square or circular card you are far more likely to spend more time with it than a standard card because its different. That split second is all you need to make an impression on someone.
Tip #3 Alignment – Yes your cards need to look the same, but that’s not what we’re talking about. Make sure your card matches your brand identity. If you use a certain color scheme on your website, try to implement that one the card. Additionally, if you have a logo you frequently use, make sure you incorporate it on the card.
Tip #4 The information funnel – The business card is an important tool, but it’s not the end all be all to your business. It is merely a tool used to inform potential clients on where they can contact you and book your services or buy our products. You must include information on how to reach you. Whether it is an email, website, or social media, make sure you’re providing this information.
Tip #5 Simplicity – At the end of the day, simplicity always seems to be to be a winner. You don’t need to overload your card with information or graphics. A nice logo, some information about where people can find your business, and a color scheme that you identify with will be enough. On a final note, if you are struggling with your business card just remember this – once people have information they need from the card, chances are they will throw it in the trash….Cheers! 🙂
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