We will continue from last week and discuss more about marketing and copyrighting with Tayler Cusick Hollman
Tayler is the owner of TAYLRD Media + Designs, a Co-Founder of Sourced Co., Contributing Editor at WeddingPro, and the former Marketing Director at Aisle Planner. As a wedding industry marketing consultant and copywriter, she’s spent over six years working with wedding pros to help them develop the skills, strategies, and stuff they need to market their businesses and build their brands.
When Tayler’s not talking shop, you can find her talking politics with anyone who will listen, whipping up something from scratch in her kitchen, or out riding or skiing a mountain somewhere.
Topics Discussed:
- What’s the most important thing to do in marketing? The answer is to speak to your ideal clients. Why is this important? It helps you cut through the noise
- How do you make sure you’re doing that? The answer is a) build your customer map to know who you are talking to, b) define your brand voice to define how you are saying things, c) create a marketing strategy to define where you are going to say it
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