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On this week’s episode, we will be joined by Serena Waller, Founder of Delegate & Elevate

Hi, I’m Serena! I’m the owner & creative director here at Delegate & Elevate. Although we’re a team of six, I’m the face you’ll see most, so I thought you might want to “meet” me first!

I began my career in the wedding industry as a catering sales manager. After several years working with venues, I moved into hospitality sales management where I helped train and develop sales leaders for fortune 500 companies.

After settling into married life, I came back to the wedding industry via a publication company with a wedding magazine. During this time, I identified a need for industry professionals to develop and maintain a social presence for today’s bride.

Consistently managing the social expectations of today’s bride, while running a busy wedding business, is a challenge for even the most seasoned professionals. I’m here to ease that burden.

Personality: I’m a taco loving, coffee drinking, nap obsessed #boymom (of one) and wife that enjoys hiking, traveling, camping (but only in my camper, not a tent), yoga, flowers, organizing, reading, online shopping, dreaming big and most currently, learning to surf.

I love conversation over a glass of red wine and I’m always up for an adventure. I have the world’s biggest sweet tooth and think the best part about a wedding, aside from the cake, is the moment a couple locks eyes for the first time from one end of the aisle to the other. I also happen to cry at every wedding- yep, the ones I attend and the ones I see galleries/videos for.

Topics Discussed:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

  • Social Media Anxiety Management
  • How to create a proper Social Media Strategy
  • How to effectively Delegate & Elevate

Join us every week in our Facebook Group for Wedding Business Growth Live. Hosted by co-founders David Hanscom and Nick Sangiamo, WBG Live is an open format chat about all things “wedding business”. Come ask questions, hear about current events in the event industry and learn from our hosts and guest each week. Our goal is for WBG Live to be as interactive as possible and we frequently invite listeners to join us live on camera to help with their challenges.

If you haven’t joined the Wedding Business Growth Facebook group yet, we encourage you to do so here… ⁣⁣⁣⁣

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