On this week’s episode, we will be joined by Serena Waller, Founder of Delegate & Elevate
Hi, I’m Serena! I’m the owner & creative director here at Delegate & Elevate. Although we’re a team of six, I’m the face you’ll see most, so I thought you might want to “meet” me first!
I began my career in the wedding industry as a catering sales manager. After several years working with venues, I moved into hospitality sales management where I helped train and develop sales leaders for fortune 500 companies.
After settling into married life, I came back to the wedding industry via a publication company with a wedding magazine. During this time, I identified a need for industry professionals to develop and maintain a social presence for today’s bride.
Consistently managing the social expectations of today’s bride, while running a busy wedding business, is a challenge for even the most seasoned professionals. I’m here to ease that burden.
Personality: I’m a taco loving, coffee drinking, nap obsessed #boymom (of one) and wife that enjoys hiking, traveling, camping (but only in my camper, not a tent), yoga, flowers, organizing, reading, online shopping, dreaming big and most currently, learning to surf.
I love conversation over a glass of red wine and I’m always up for an adventure. I have the world’s biggest sweet tooth and think the best part about a wedding, aside from the cake, is the moment a couple locks eyes for the first time from one end of the aisle to the other. I also happen to cry at every wedding- yep, the ones I attend and the ones I see galleries/videos for.
Topics Discussed:
- Social Media Anxiety Management
- How to create a proper Social Media Strategy
- How to effectively Delegate & Elevate
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