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On this week’s episode, we will be joined by Sam Jacobson, Founder & Head Consultant at Ideaction Consulting

Sam Jacobson helps event pros book more and charge more with science-backed sales approaches honed over 15 years in the wedding industry. He focuses on how to guide the buyer’s journey, discover couples’ real needs, and create sales proposals that sell themselves.

Sam’s led companies in venues, catering, planning, design, décor, and floral. He’s personally responded to thousands of inquiries and booked hundreds of couples for millions in revenue.

He knows how and why couples make decisions.

Sam founded Ideaction four years ago with his wife, Katy. Since then, their team of seven has worked 1:1 with 200+ clients providing business coaching and website copywriting.

Topics Discussed:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

  • Sales Styles
  • How and why couples make decisions
  • How to guide the buyer’s journey

Join us every week in our Facebook Group for Wedding Business Growth Live. Hosted by co-founders David Hanscom and Nick Sangiamo, WBG Live is an open format chat about all things “wedding business”. Come ask questions, hear about current events in the event industry and learn from our hosts and guest each week. Our goal is for WBG Live to be as interactive as possible and we frequently invite listeners to join us live on camera to help with their challenges.

If you haven’t joined the Wedding Business Growth Facebook group yet, we encourage you to do so here… ⁣⁣⁣⁣

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