On this week’s episode, we feature a gem from the “lost episodes” and will be joined by Renee & Marc with Team Wedding Marketing
Renee and Marc are the founders of Team Wedding Marketing. We were both wedding pros (Marc owned a DJ service and Renee was a wedding planner, florist, and decorator) but we ultimately became wedding show producers (Best Wedding Showcase and Wedding Experience). Ten years ago, we met at an industry conference and eventually began collaborating on projects. We experienced the synergy and benefits of two industry peers learning from each other, and this expedited the growth of our individual brands.
Our many years in the wedding show industry gave us valuable marketing skills. Each year, we successfully sold to thousands of engaged couples, motivating them to invest their valuable time and money to attend our events. As the world of marketing shifted from traditional advertising to digital, we evolved with it.
For the past few years, we have been laying the groundwork for a marketing agency that specifically serves the needs of wedding pros. When COVID-19 hit, large shows such as ours were no longer possible. We decided that the time was right to make our plans a reality. We like to joke that we were ‘pivoting’ before it was fashionable!
Topics Discussed:
- Pros and Cons of beinDo you really, really, know for sure from where your leads are REALLY coming?
- Do you have a working Sales Funnel, or is it a leaking Sales Colander, full of holes?
Join us every week in our Facebook Group for Wedding Business Growth Live. Hosted by co-founders David Hanscom and Nick Sangiamo, WBG Live is an open format chat about all things “wedding business”. Come ask questions, hear about current events in the event industry and learn from our hosts and guest each week. Our goal is for WBG Live to be as interactive as possible and we frequently invite listeners to join us live on camera to help with their challenges.
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